MIDWEST DEALER ASSOCIATION

Your Premier Resource for Car Dealers. Auto Brokers and Professional
Auto Sales People.

Learn insights from the best. Grow your company AND personal brands, and learn how to make you and your team uber successful and profit like never befor

CAR DEALER News

CLICK FOR NEWS

5 Reasons to follow
The Midwest Dealer Association

Exclusive Industry Insights Gain access to the latest trends, market analysis, and expert advice tailored specifically for car dealers. Stay ahead of the competition with our comprehensive reports and actionable insights.
Networking Opportunities Connect with industry leaders, successful car dealers, and potential partners through our exclusive events and online forums. Expand your professional network and open new doors for business opportunities.
Professional Development Enhance your skills and knowledge with our specialized training programs, workshops, and webinars. From sales techniques to management strategies, we provide the tools you need to excel in the automotive industry.
Marketing Support Take advantage of our marketing resources and tools designed to boost your dealership’s visibility and attract more customers. From social media templates to advertising guides, we've got you covered.
Advocacy and Representation As a member, you'll have a voice in important industry discussions and policy-making processes. We advocate for the interests of car dealers at the local, state, and national levels.

The Power of Marketing and Branding for Car Dealers

In today's competitive market, effective marketing and branding are essential for the success of any car dealership. As we move into 2026 and beyond, the landscape of automotive marketing is evolving rapidly. Traditional methods are no longer sufficient to capture the attention of modern consumers. Instead, car dealers need to embrace innovative strategies that focus on creating a strong brand presence and engaging with their audience on a personal level.

Embracing Digital Transformation in Automotive Marketing

The future of automotive marketing lies in digital transformation. As more consumers turn to online platforms for their car-buying journey, car dealers must adapt to this shift by investing in digital marketing strategies. This involves more than just having a website; it's about creating a seamless and engaging online experience for your customers.

Dealer Relationship Spotlight

Learn From The Pros

Automotive Impact Leaders

🚨 Why This Issue Matters Now

Whether you’re:

- A frontline auto salesperson

- An independent broker

- A small lot owner

- Or running a large multi-location dealership

One thing is clear:

The industry is moving faster than ever — and it won’t wait.

Those who understand branding, marketing, AI, and credit will dominate the next decade.

Those who ignore it will feel the gap widen every quarter.

🔥 THE SUPERSTAR ISSUE — 2025 AUTOMOTIVE IMPACT LEADERS 🔥

The auto industry didn’t slow down in 2025 — it shifted.

And the dealers, salespeople, and brokers who paid attention are already winning.

The Midwest Dealer Association Superstar Issue spotlights four industry icons who didn’t just adapt to change — they led it.

This issue dives deep into sales mastery, AI-powered marketing, branding authority, and credit education — the exact forces reshaping automotive retail heading into 2026.

🎙️ BONUS: LIVE INDUSTRY ZOOMCAST

Alongside this issue, we hosted a live Zoomcast with all four leaders discussing what’s really happening in the auto industry — and what’s coming fast in 2026.

We unpacked:

- Why branding now determines who wins deals

- How marketing + AI are replacing outdated sales tactics

- Why credit education is no longer optional

- What salespeople, independent brokers, and dealers must do now to stay relevant

This wasn’t theory.

It was real-world insight from people in the trenches.

CLICK TO WATCH & LEARN

The Future of Auto Marketing is Now

The Rise of Personal Branding in the Automotive Industry

As we look towards 2025 and beyond, personal branding is emerging as a key trend in the automotive industry. Consumers are no longer just buying cars; they're buying experiences and relationships. Personal branding allows car dealers to differentiate themselves from competitors and build a loyal customer base.

The Shift to Experience-Driven Marketing

In 2025, consumers are seeking more than just a transaction when buying a car; they want a memorable experience. Dealerships that create personalized, seamless experiences will stand out. This includes engaging storytelling, immersive showrooms, and an understanding of customer pain points. Experience-driven marketing also ties into branding by creating an emotional connection with the customer, which fosters loyalty and advocacy.

MidWest Dealer Association Benefits

Exclusive Industry Insights -
ain access to the latest trends, market analysis, and expert advice tailored specifically for car dealers. Stay ahead of the competition with our comprehensive reports and actionable insights.
Networking Opportunities Connect with industry leaders, successful car dealers, and potential partners through our exclusive events and online forums. Expand your professional network and open new doors for business opportunities.
Professional Development Enhance your skills and knowledge with our specialized training programs, workshops, and webinars. From sales techniques to management strategies, we provide the tools you need to excel in the automotive industry.
Marketing Support Take advantage of our marketing resources and tools designed to boost your dealership’s visibility and attract more customers. From social media templates to advertising guides, we've got you covered.
Advocacy and Representation As a member, you'll have a voice in important industry discussions and policy-making processes. We advocate for the interests of car dealers at the local, state, and national levels.

Get Excited and Join Our Community!

At Midwest Dealer Association, we're dedicated to helping car dealers, brokers, and salespeople succeed in an ever-changing market.

Our resources, training programs, and networking opportunities are designed to provide you with the tools and knowledge you need to thrive. Join our community today and take the first step towards building a stronger, more successful dealership.

Enter your email below to stay updated with the latest industry insights, exclusive events, and special offers!

Staying Ahead: How the Midwest Dealer Association
Keeps You at the Forefront

At the Midwest Dealer Association, our commitment to serving our members goes beyond providing support for today’s challenges—we’re dedicated to preparing you for tomorrow’s opportunities. The automotive industry is evolving rapidly, not just in terms of vehicle technology but also in the ways we sell, market, and connect with customers. As a forward-thinking organization, we ensure that our members are always equipped with the knowledge, tools, and strategies needed to thrive in an ever-changing landscape.

Embracing Technical Trends in the Automotive Industry

Modern vehicles are more advanced than ever, incorporating cutting-edge technology like electric drivetrains, autonomous features, and connected systems. These innovations are reshaping customer expectations and creating new opportunities for dealers. The Midwest Dealer Association stays ahead of these trends by collaborating with manufacturers, technology experts, and industry analysts to understand the latest developments.

We provide our members with insights into how these technologies impact sales strategies, customer engagement, and dealership operations. Whether it’s training on selling electric vehicles (EVs) or understanding the implications of subscription-based car features, we ensure you’re ready to meet the demands of the modern car buyer.

Collaborating with Industry Leaders to Drive Innovation

Innovation doesn’t happen in isolation—it requires collaboration and the exchange of ideas. That’s why we work closely with industry leaders, including top-performing dealerships, marketing experts, and automotive trendsetters, to bring fresh perspectives and actionable strategies to our members.

Through our events, webinars, and exclusive interviews, we connect you with thought leaders who are shaping the future of automotive sales. These partnerships allow us to share proven methods, explore new sales techniques, and provide insights that give our members a competitive edge.

A Commitment to Continuous Improvement

Our mission is to be your trusted partner in success, and that means we never stop learning and sharing. As the industry evolves, so do we. The Midwest Dealer Association is committed to researching emerging trends, testing new ideas, and delivering relevant, practical solutions to our members.

By fostering a culture of continuous improvement, we empower our members to adapt, innovate, and excel in an ever-changing market.

When you join the Midwest Dealer Association, you’re not just gaining access to resources; you’re becoming part of a forward-thinking community that’s shaping the future of automotive sales. Together, we’ll continue to move the sales arrows forward and achieve greater success.

CAR DEALERSHIP

AUTOMOTIVE INFORMATION

The Midwest Dealer Asssociation is here to serve the auto indurtry in the Midwest and all through out the United States